The “Always” ads ran around the world and included a variety of innovative technical approaches, such as computer animation. (Remember, it was innovative at the time!) The commercials used everything from humor, music, animation and even Shakespearean parody to appeal to people's enjoyment of the Coke taste and the refreshment it provides. The "Always Coca-Cola" campaign ran from 1993 to 2000.

Keywords:  可口可樂   /     Always   Coca   Cola   /   Coke   /   Music   /   USA   /   1993   /   2000